“1 million TL invested to the land leased from the government”

“5 pals invest all they have earned to olive oil business”

“Three pilots, a doctor and an accountancy advisor are to create a worldwide known brand name from the olive oil to be produced in Karaburun, a county of Izmir.”

SİNAN DOĞAN
Three pilots, a medical doctor and an accountancy advisor have started off to make the olive oil of Karaburun, a county of İzmir, the brand name to be known worldwide. A Captain Pilot of Pegasus Airlines, Eralp Demirarslan and Murat Hoşcan, along with another Captain Pilot working for a private company, Aydın Eraydın, owner of a private hospital in Istanbul, Dr. Alper Demiarslan and accountancy advisor, Yağmur Kınay have turned a land of 780 sqm into an olive grove with an investment of 1 million TL.

ALL ORGANIC
The entrepreneurs, applying a total-organic production methods, are to market their produce under the brand name of ORIO to the world. The entrepreneurs are going to invest in organic almond production in a land of 50 sqm. leased from the Ministry of Forestry in Çeşme.

Yağmur Kınay, Orio Organic Coordinator, stated that he and his brother-in-law, Aydin Eraydin, a captain pilot, had decided to invest in olive oil industry two years ago. Having stated that they had purchased a field for this purpose, Kınay mentioned that they had been looking for a suitable field and leased a land of 780 sqm for a period of 150 years. He also stated that Eralp Demirarslan, a captain pilot at Pegasus Airlines, and his brother Alper Demirarslan, who owns a private hospital in Istanbul, along with Aydin Eraydin also working for Pegasus Airlines joined them to set up ORIO ORGANIC company. They forested the field by spending over a million TL worth of investment.

Stating that he has been very much interested in olive production since his childhood, Kınay proudly expresses that he has realized his biggest dream. “Together with the other 4 entrepreneurs, who are also successful in their profession, we reclaimed a land which had been standing uncultivated for centuries.” said Kınay.

We had to bear a lot for expenses;

"Our goal is to produce organic olive oil. In order to reach our goal, we have not avoided any expenditure. We leveled the rough area and built a 10 km. road inside the field, prepared tags to identify each tree in order to produce at a standard quality. We did not use any agricultural chemicals, nor do we allow any detergents to be used inside the field. Workers wash their hands using olive-oil-soaps. We shall build a pressing plant on a suitable place in the field. Olives, picked freshly from the branches of the trees, will become olive oil in 2 hours through the Cold-Pressing technique. We shall have a high-quality olive oil. We will also let our foreign visitors taste our olive oil in the tasting centre to be built in the entrance of the field.”

Kınay, stating that they plan to harvest the first crop in 2011, emphasized that they have already started working to market their product. He pointed out that they will be participating in the food fairs in Southeast Asia, Russia and England in 2010, which Kınay mentioned as their target markets.

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